Events and Promotions - Guitar Center

Guitar Center Sessions presents Pete Rock:
Guitar Center recently hosted another Sessions with legendary hip-hop producer Pete Rock.

Sessions was kicked off with 5 contest winners getting an exclusive MPC tutorial with Pete himself...

Guitar Center Sessions presents Joe Satriani:
Guitar Center recently hosted 11 exclusive in-store events with guitar master, Joe Satriani.

Performing songs spanning his entire career including gems like "Always With Me, Always With You", "Overdriver" and the classic "Satch Boogie", Satriani shared stories from his past and thoughts on his approach to songwriting...

Guitar Center Sessions presents RZA:
In a continuing commitment to Education, Conversation, and Inspiration Guitar Center hosted a special evening of dialogue with hip-hop icon, The RZA.

RZA teamed up with Roland and legendary studio pioneer, Bruce Forat, to customize a series of Roland MV8800 workstations exclusively for Guitar Center. 8 MV8800 pieces were customized representing an element of the 8 Diagrams of the I Ching, the philosophical foundation of the new Wu-Tang Clan album. The custom designed pieces turned out so well, they instantly became the centerpiece of Guitar Center’s Sessions: RZA edition.

Guitar Center Sessions: RZA edition kicked off with the introduction of the one-of-a-kind Roland RZA/FORRAT MV8800s collection, to the capacity crowd. RZA touched on topics ranging from production tips, including the gear he likes to use, to the inspiration for his rhymes. The packed room was able to witness an improv beat-making class with RZA, band mate Shavo Odajian (System of a Down) and Dhani Harrison (son of George Harrison). Dhani and Shavo also offered their insights into distribution, production and finding your sound. RZA was funny and truthful and answered several audience questions during a Q&A session, connecting with his fans on a personal level. Afterwards, the room lined up to get their collectables and albums autographed, and RZA signed as many as he could.

Ill Insanity Tour:
Guitar Center Sessions and Rane present Ill Insanity's "Ground Xero" Album Release Tour. Check out masters of the turntables, Precision, Total Eclipse and Rob Swift showcase their new routines. Sit in for an exclusive hands-on Rane TTM-57 and Serato tutorial by Ill Insanity followed by a Q&A panel. Plus enter for your chance to win a Rane TTM-57 mixer signed by the group! For more info, photos and videos click here!

Drum Off Grand Finals:
Donnie Marple crowned Guitar Center’s 2007 Drum Off Champion! The sold out show was hosted by Stephen Perkins (Janes Addiction) and featured performances by Street Drum Corps with special guests Adrian Young (No Doubt), Shannon Leto (30 Seconds to Mars), Byron McMackin (Pennywise), Brooks Wackerman (Bad Religion), John Sawicki (Stomp), Go Get a Late Pass!!! Featuring ?uest Love, and a headlining performance from Angeles and Airwaves. Check out photos from the event and a video of Donnie’s winning performance!