What Information Do We Collect and Why?
Use of Information From Third Parties: Guitar Center may use consumer information obtained from third party providers for a variety of purposes, including improving the accuracy of our customer database, to increase our understanding of our customer database, to increase our understanding of our customers, to identify potential new customers and to better tailor our advertising to our customers.
Third-Party Optimization Providers and Cookie Opt-Out: We currently contract with several online partners to help manage and optimize our Internet business and communications. We use the services of a marketing company to help us measure the effectiveness of our advertising and how visitors use our site. To do this, we use Web beacons and cookies provided by our marketing company on this site. The type of information we collect includes information provided by the customer (including information necessary to complete transactions), IP addresses, cookie information (and other information that tracks browsing and purchasing history). By supplementing our records, this information helps us learn things like what pages are most attractive to our visitors, which of our products most interest our customers, and what kinds of offers our customers like to see. Although our marketing company logs the information coming from our site on our behalf, we control how that data may and may not be used. If you do not want to help us learn how to improve our site, products, offers and marketing strategy, you can “opt-out” of our ability to analyze such data by clicking here.
Third Party Advertising Partners: We may share your personally-identifiable information, including your name, address, email address, as well as a record of any transactions you conduct on our website or offline with us with third-party advertising partners and its service providers in order to deliver to you banner advertisements and other advertising tailored to your interests when you visit certain websites. Our advertising partners will make the data we provide it anonymous when utilized in advertising. To learn more about the use of this information or choose not to have this information used by our third-party advertising partners by opting out, please visit the Network Advertising Initiative by clicking here.
How Else Does Guitar Center Use Information That It Collects from the Site?
As well as using information about you for the specific purposes set out above, we may also use information about visitors to the Site to monitor consumer interest in our range of products and services, to troubleshoot problems that may arise on our Site, to protect against fraud or other criminal activity on our Site and other websites, to customize your user experience on the Site, to notify you of product or service offerings that we think may be of interest to you, to inform you about special promotions, and to assist us in tailoring our product lines, our services, and the content of the Site to our online visitors' needs by collecting information about their preferences through tracking patterns of page-viewing on the Site. To assist in this, at certain times, we create a profile relating to you in order to show you the content that we think you might be interested in and to display the content according to your preferences. We may also share data we collect about you, your devices and other visitors to the Site in an anonymous or aggregated form with our business partners and others.
From time to time, Guitar Center may be required to share personal information in response to a valid court order, subpoena, government investigation, or as otherwise required by law. We also reserve the right to report to law enforcement agencies any activities that we, in good faith, believe to be unlawful. In addition, we may share certain personal information when we believe that doing so is reasonably necessary to protect the rights, property and safety of our company and/or others. Guitar Center may also share personally identifiable information with controlling entities, entities it controls, and those under common control. Finally, Guitar Center may transfer personal information to participating companies in the event of a corporate sale, merger, acquisition, dissolution or similar event.
You can correct factual errors in your Personal Information by sending us a request that credibly shows any error. If you wish to access, update or correct your Personal Information that we collect online, please contact us by mail at the address shown in the How to Contact section below. To protect your privacy and security, we will take reasonable steps to verify your identity before granting access or making corrections.
Opt Out: From time to time, Guitar Center may notify you by email of special promotions, changes to our Site, new product lines or products or service offerings that we think may be of special interest to you. If you decide you no longer want to receive emails notifying you of this information, click here to unsubscribe, or follow the instructions in each promotional message.
Mailing List: Guitar Center may occasionally share its mailing list or a part of its mailing list with other reputable organizations. If you do not want your name and address shared with other organizations, or do not wish to receive our mailings, please contact us at 1-866-498-7882.
Please note that requested changes to the Mailing List may take up to eight (8) weeks to take effect, particularly if we are removing your name from our postal mailings. Email Opt Out requests will be processed within ten (10) days.
To prevent unauthorized access, maintain data accuracy and ensure the correct use of information, we have put in place appropriate physical, electronic, and managerial procedures to safeguard and secure the information we collect online. We use these procedures to better safeguard your information.
Our security and privacy policies are periodically reviewed and enhanced as required and only authorized individuals are permitted access to the information that you provide to us. We take physical, technical and administrative measures to safeguard against unauthorized disclosures of Personal Information, however; we cannot guarantee that these measures will prevent breaches of the integrity and security of our network and systems, or that Personal Information will never be accessed or acquired by unauthorized persons, notwithstanding the safeguards we have in place.
You hereby acknowledge that Guitar Center is not responsible for any intercepted information sent via the Internet, and you hereby release us from any and all claims arising out of or related to the use of intercepted information in any unauthorized manner.
Collection Of Children's Personal Information
Guitar Center is committed to protecting the privacy of children. The Site is not directed to children under the age of 13, and Guitar Center does not collect or maintain personal information online from children we actually know are under the age of 13. Should we discover that we have collected personal information online from a child who is under 13, we will promptly delete that personal information. If you have concerns over the collection of children’s personal information online, please contact us at the address below. How to Contact
5795 Lindero Canyon Road
Westlake Village, CA 91362
Attention: Legal Department
If you communicate with us, we may retain this correspondence to improve our products, services, and the Site, and for other disclosed purposes. We may use information you provide to us in order to send you updates, such as notifications of changes to the terms of our services or important information about our services and products.
Updated July 6, 2011